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		<title>Canada Post &#8211; Voice and tone</title>
		<link>https://fountn.design/resource/canada-post-voice-and-tone/</link>
		
		<dc:creator><![CDATA[Ozan Öztaskiran]]></dc:creator>
		<pubDate>Sun, 16 Mar 2025 11:20:49 +0000</pubDate>
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					<description><![CDATA[Canada Post’s voice and tone guidelines focus on making communication clear, direct, and user-centered. The guidelines recommend using strong verbs and placing the subject at the beginning of sentences to create more straightforward and engaging messaging. Calls to action are designed to be concise and actionable, helping users navigate content efficiently. The emphasis is on [&#8230;]]]></description>
		
		
		
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		<title>Brand Voice vs. Tone vs. Personality: Understanding the Brand Voice Umbrella</title>
		<link>https://fountn.design/resource/brand-voice-vs-tone-vs-personality-understanding-the-brand-voice-umbrella/</link>
		
		<dc:creator><![CDATA[Ozan Öztaskiran]]></dc:creator>
		<pubDate>Sun, 16 Mar 2025 11:18:55 +0000</pubDate>
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					<description><![CDATA[Frontify’s article breaks down the relationship between brand voice, tone, and personality, explaining how each contributes to brand communication. Brand voice is described as the consistent language and messaging style a company uses, while tone adjusts based on context, and personality reflects the brand’s overall traits. Together, these elements shape how a brand communicates and [&#8230;]]]></description>
		
		
		
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		<title>How to use voice and tone in UX writing</title>
		<link>https://fountn.design/resource/how-to-use-voice-and-tone-in-ux-writing/</link>
		
		<dc:creator><![CDATA[Ozan Öztaskiran]]></dc:creator>
		<pubDate>Sat, 15 Mar 2025 11:27:07 +0000</pubDate>
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					<description><![CDATA[Rhiannon Jones’ article explores how voice and tone shape UX writing, focusing on the balance between consistency and adaptability. She defines &#8220;voice&#8221; as the personality of a brand’s communication, which remains the same across all content, while &#8220;tone&#8221; shifts depending on context and user emotions. A strong voice provides clarity and continuity, while adjusting the [&#8230;]]]></description>
		
		
		
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		<title>The Four Dimensions of Tone of Voice</title>
		<link>https://fountn.design/resource/the-four-dimensions-of-tone-of-voice/</link>
		
		<dc:creator><![CDATA[Ozan Öztaskiran]]></dc:creator>
		<pubDate>Sat, 15 Mar 2025 11:25:27 +0000</pubDate>
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					<description><![CDATA[Kate Moran’s article examines four key dimensions that shape a brand’s tone of voice: humor, formality, respectfulness, and enthusiasm. These dimensions exist on a spectrum, influencing how users perceive and engage with content. Moran highlights the importance of defining a consistent tone that aligns with brand identity and user expectations. Through examples, she demonstrates how [&#8230;]]]></description>
		
		
		
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		<title>Wise Design System &#8211; Tone of voice</title>
		<link>https://fountn.design/resource/wise-design-system-tone-of-voice/</link>
		
		<dc:creator><![CDATA[Ozan Öztaskiran]]></dc:creator>
		<pubDate>Fri, 14 Mar 2025 07:35:40 +0000</pubDate>
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					<description><![CDATA[Wise’s Tone of Voice guidelines define how the company communicates consistently across different channels while maintaining clarity and accessibility. The framework focuses on making financial topics understandable for a global audience, ensuring that messaging remains clear, direct, and aligned with Wise’s mission. The document highlights key principles such as using straightforward language, keeping messages concise, [&#8230;]]]></description>
		
		
		
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		<title>Polaris Design System &#8211; Content</title>
		<link>https://fountn.design/resource/polaris-design-system-content/</link>
		
		<dc:creator><![CDATA[Ozan Öztaskiran]]></dc:creator>
		<pubDate>Thu, 13 Mar 2025 08:40:08 +0000</pubDate>
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					<description><![CDATA[Shopify’s Polaris Content Guidelines provide a structured approach to writing and designing content that aligns with Shopify’s standards. The guidelines cover core principles such as clarity, accessibility, and consistency to help create a seamless experience for users. They include sections on grammar, error messaging, naming conventions, alternative text, and inclusive language, ensuring that communication remains [&#8230;]]]></description>
		
		
		
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		<title>Schibsted &#8211; Our Voice and Tone</title>
		<link>https://fountn.design/resource/schibsted-our-voice-and-tone/</link>
		
		<dc:creator><![CDATA[Ozan Öztaskiran]]></dc:creator>
		<pubDate>Thu, 13 Mar 2025 08:38:13 +0000</pubDate>
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					<description><![CDATA[Schibsted’s &#8220;Our Voice and Tone&#8221; guidelines outline how the company approaches communication across different platforms. The document explains that while Schibsted’s voice remains consistent, its tone adapts depending on the audience and context. It provides structured principles that ensure clarity, confidence, and engagement in messaging. These guidelines are designed for employees and external collaborators to [&#8230;]]]></description>
		
		
		
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		<title>Slack Brand Guidelines</title>
		<link>https://fountn.design/resource/slack-brand-guidelines/</link>
		
		<dc:creator><![CDATA[Ozan Öztaskiran]]></dc:creator>
		<pubDate>Wed, 12 Mar 2025 07:49:37 +0000</pubDate>
				<guid isPermaLink="false">https://fountn.design/?post_type=resource&#038;p=8883</guid>

					<description><![CDATA[The Slack Brand Guidelines outline the company&#8217;s visual identity, brand positioning, and asset usage policies. The document is divided into three main sections: &#8220;Defining our brand,&#8221; &#8220;Design elements,&#8221; and &#8220;Governance.&#8221; It explains Slack’s mission and values, detailing how the brand should be represented across different mediums. The &#8220;Design elements&#8221; section provides specifications for using Slack’s [&#8230;]]]></description>
		
		
		
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		<title>A Progressive’s Style Guide</title>
		<link>https://fountn.design/resource/a-progressives-style-guide/</link>
		
		<dc:creator><![CDATA[Ozan Öztaskiran]]></dc:creator>
		<pubDate>Mon, 03 Mar 2025 11:07:48 +0000</pubDate>
				<guid isPermaLink="false">https://fountn.design/?post_type=resource&#038;p=8625</guid>

					<description><![CDATA[A Progressive’s Style Guide is a language resource created by SumOfUs, led by Hanna Thomas and with contributions from Anna Hirsch. The guide focuses on how language shapes communication and social interactions and offers recommendations for more inclusive and precise wording. It critiques traditional grammar and style guides for not fully representing diverse communities and [&#8230;]]]></description>
		
		
		
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		<title>NHS Identity Guidelines &#8211; Tone of voice</title>
		<link>https://fountn.design/resource/nhs-identity-guidelines-tone-of-voice/</link>
		
		<dc:creator><![CDATA[Ozan Öztaskiran]]></dc:creator>
		<pubDate>Mon, 03 Mar 2025 11:06:00 +0000</pubDate>
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					<description><![CDATA[NHS Identity Guidelines&#8217; &#8220;Tone of Voice&#8221; section sets standards for how written communication should be handled across NHS materials. It emphasizes clarity, honesty, professionalism, and accessibility, ensuring that all messaging aligns with the NHS Constitution&#8217;s core values. The guidance encourages a direct and personal approach, particularly when addressing patients and the public, making the communication [&#8230;]]]></description>
		
		
		
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