Eleven standard UX research methods for gathering user insights, including interviews, field studies, focus groups, diary studies, surveys, card sorting, tree testing, usability testing, five-second testing, A/B testing, and concept testing.
It explains the differences between qualitative and quantitative research and attitudinal, behavioral, generative, and evaluative research.
Each method provides a description, examples of when each technique is most valuable, and tips for effective implementation.
The page aims to help researchers choose the proper method for their specific project based on the type of data needed and the design or product development stage. It emphasizes that the best method depends on the goals, available time, and resources.
In summary, It provides an overview of popular UX research techniques to inform the selection of the most appropriate method for a research problem or question.
