Matej Latin argues that 90% of designers are “unhirable” by design-mature companies because their portfolios and case studies present a linear, cookie-cutter design process that lacks authenticity.

Many designers falsely believe that hiring managers want to see a perfect, step-by-step narrative in their case studies. In reality, the messy, non-linear reality of the design process is far more compelling. Design is a flexible, adaptive process, not a rigid sequence of predefined steps.

Designers often lack the confidence to present the true challenges they faced and how they adapted, instead opting for a sanitized version that fails to showcase their problem-solving abilities. This results in portfolios that come across as inexperienced or lacking passion.

Matej Latin recommends that designers embrace the chaos of the design process, focus on building communication and leadership skills, and abandon the dogmatic view of a linear design workflow. Case studies should tell a story using the STAR framework to highlight the situation, tasks, actions, and results—including unexpected twists and turns.

Ultimately, design-mature companies are looking for designers who can solve problems creatively and adapt to emerging challenges, not those who follow a prescribed process. Authenticity and the ability to communicate the value of one’s work are key to standing out in a crowded job market.