Built For Mars is a website dedicated to sharing insights about user experience (UX) design. It provides in-depth case studies analyzing the UX of popular websites and apps, highlighting what works well and opportunities for improvement. It also features “UX Bites” – short examples of innovative UX patterns and interactions. Additionally, the site covers UX psychology principles to help designers understand cognitive biases and how users think. 

The content is written in an engaging style, using humor and memes to make potentially dry topics more entertaining and accessible. It aims to give both novice and experienced UX practitioners new perspectives and ideas to test. By deconstructing the design of well-known products, it provides valuable research for anyone seeking to improve user retention, conversions or satisfaction. Built For Mars offers a unique blend of practical analysis and thought-provoking concepts for crafting intuitive experiences.