Canada Post’s voice and tone guidelines focus on making communication clear, direct, and user-centered. The guidelines recommend using strong verbs and placing the subject at the beginning of sentences to create more straightforward and engaging messaging. Calls to action are designed to be concise and actionable, helping users navigate content efficiently. The emphasis is on maintaining a confident yet approachable style, ensuring that language is easy to understand while addressing user needs effectively.
The framework also highlights the importance of consistency in tone across different communication channels. While the brand voice remains steady, the tone can shift depending on context, adapting to different types of messages. The goal is to maintain clarity and engagement, whether the content is instructional, promotional, or customer-support related. These guidelines provide a structured approach to brand communication, ensuring messaging aligns with Canada Post’s broader communication strategy.
