Carousels are ubiquitous on many websites, allowing multiple pieces of content to occupy a single, prime real estate. However, their effectiveness is often questionable. While they may help diffuse corporate infighting over whose content deserves the top spot, research shows that users frequently scroll past these large, rotating images, missing much of the content.
The mature alternative of a static “hero image” may be a better solution in some cases, as it allows for a more focused, attention-grabbing presentation without the potential distractions of a carousel. Careful consideration of the target audience and their needs is crucial when deciding between these design approaches.
