Crazy Conversions by Craig Barber is a tactical guide created for SaaS founders, marketers, and digital product teams who want to turn underperforming landing pages into high-converting machines. The playbook combines UX design principles, behavioral psychology, and sales strategy to help users understand what works on a landing page—and why. Designed to be immediately actionable, the guide offers a library of annotated examples, proven frameworks, and science-backed tactics that simplify the process of writing persuasive copy, organizing visual hierarchy, and optimizing user experience.
What sets this resource apart is its layered usability. Beyond visual examples, it includes fast-fix templates, psychological insights, and easy-to-scan checklists that clarify what to add, move, or remove on a page. Whether you’re building your first page or refining your tenth, the guide walks you through every component with evidence-based reasoning. The author’s credibility as a senior designer with $2M+ in design-driven revenue adds weight, and the 30-day money-back guarantee underscores its practical value. Ultimately, Crazy Conversions is both a learning asset and an optimization toolkit, best suited for creators serious about boosting conversions through better UX and messaging.
