A practical, step-by-step tutorial on how to create a customer journey map using FigJam, Figma’s collaborative whiteboarding tool. It guides viewers through the process of visualizing user experiences across various touchpoints, emphasizing the importance of understanding user behaviors and emotions throughout their interaction with a product or service. 
The tutorial covers essential aspects such as defining user personas, identifying key stages of the customer journey, mapping user actions and emotions, and pinpointing pain points and opportunities for improvement. By leveraging FigJam’s interactive features, the video demonstrates how teams can collaboratively build and refine journey maps to enhance user experience design.
