Great Question’s article, “Design a Better MVP with Mixed Methods User Research,” explores the integration of qualitative and quantitative research techniques in the design phase of a Minimum Viable Product (MVP). It emphasizes the importance of understanding user mental models through methods like card sorting and tree testing to create intuitive information architectures. Additionally, the article discusses the value of early and iterative prototype testing to gather user feedback before full-scale development.
This resource is particularly beneficial for product designers and UX researchers aiming to enhance MVP development. By employing mixed methods research, teams can gain comprehensive insights into user expectations and behaviors, leading to more user-centered and effective product designs. The article also provides real-world case studies illustrating the consequences of neglecting user research during the design phase, underscoring the necessity of early user engagement to mitigate risks and optimize resource allocation.
