In today’s rapidly evolving digital landscape, artificial intelligence (AI) has become ubiquitous, routinely shaping our experiences and outcomes. AI has permeated various aspects of our lives, from personalized recommendations to automated decision-making. However, the appeal of pure convenience may not be enough for wider AI adoption among consumers. The key to AI success lies in fostering trust through thoughtful design.
The report delves into the four main factors that contribute to building trust in any interaction, be it human-human or human-computer: competence, benevolence and openness, integrity, and charisma. These principles can be directly translated into the AI context, guiding the design of trustworthy systems.
