Written by Jarno Koponen, Product Design Manager at Zalando, the article highlights the design and development process behind Zalando Assistant, a conversational AI tool that aims to transform product discovery. The piece discusses the importance of creating user-friendly interfaces that blend advanced AI capabilities with a seamless shopping journey, underscoring how generative AI is reshaping online retail.
The key lessons shared focus on the need for cross-disciplinary collaboration, maintaining a user-centric approach in AI design, and adapting to the changing dynamics of user interactions with AI tools. Koponen provides actionable insights for teams building similar systems, emphasizing practical strategies for integrating AI while addressing common challenges.
