“Designing for Velocity: The Engine of Product-Market Fit” by Ed Orozco is an informative piece targeted at startup founders and product designers, focusing on the concept of startup velocity and its critical role in achieving product-market fit, particularly in the B2B sector. The resource outlines the distinction between speed and velocity in a business context, emphasizing that velocity is not just about moving quickly but moving in the right direction toward what customers are willing to pay for.
The article addresses the common issue of startups failing due to not reaching product-market fit. It highlights the significance of identifying and developing the key features that will lead a product from its current state to a stage where the market demands it. By distinguishing between essential features and distractive “nice-to-have” elements, the resource offers guidance on prioritizing product development efforts for more effective progress.
“Designing for Velocity” is a piece that would benefit startup teams, product managers, and entrepreneurs who are shaping their product development strategies. Those looking to refine their approach to product development and accelerate their journey to product-market fit with a deliberate and focused mindset will find valuable insights in this article.
