The DHL Brand Hub provides guidelines on effective wording to maintain brand consistency. It advises using clear and concise language, avoiding jargon or complex terms. The guide emphasizes the use of active voice and positive phrasing to convey messages effectively. It also highlights the importance of cultural sensitivity and inclusivity in all communications.
DHL Design System – Brand Language Wording
DHL’s wording guidelines focus on clear, concise, and culturally sensitive language to ensure consistent brand communication.
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