Does a design mature environment even exist? Can we create one?

The conversation delves into the role of time and urgency, with one contributor suggesting that the drive for rapid progress often comes at the expense of the customer’s needs. They ponder whether a more gradual, long-term approach to design maturity might yield better results. The discussion also explores the potential for companies to achieve greater success by prioritizing design and research, drawing on the example of Intuit’s stock performance as a testament to the value of this focus.

Empowering employees emerges as a key theme, with the participants emphasizing the importance of providing both the platform and the educational tools to inspire design-driven innovation.