A computer monitor displays a webpage with a bright blue background. The header reads "duolingo brand" in white text, followed by a section titled "WRITING" and "brand narrative" in large, bold letters. Below, there is a brief description about capturing the essence of the Duolingo brand. An animated green owl character, representing Duolingo, is shown happily reading a book. The layout includes navigation links for "Downloads," "Help," "About Duolingo," and "Careers," along with sections labeled "Identity" and "Principles.

Duolingo’s Brand Narrative section outlines the company’s communication approach, emphasizing clarity, friendliness, and encouragement. The guidelines stress the importance of using simple language to make learning accessible to all users. They also highlight the need for a friendly tone that fosters a supportive learning environment.



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