Elizabeth Goodspeed editorial design on screen

Elizabeth Goodspeed’s article on It’s Nice That examines the vital role of taste in the creative process, especially as technology like AI and design templates become more prominent. She argues that technical skills alone are no longer enough to stand out; what truly distinguishes exceptional designers is their ability to curate, refine, and apply a strong sense of taste. This quality, she explains, is not something innate but cultivated through thoughtful exposure to diverse influences and perspectives.

Goodspeed also highlights how the overuse of AI tools often leads to shallow, unoriginal work. She makes a compelling case for looking beyond surface-level trends and drawing inspiration from unexpected places. By developing a nuanced understanding of design and aesthetics, creatives can navigate the overwhelming possibilities of modern tools and produce work that resonates deeply. The article inspires readers to see taste as a skill worth nurturing, one that elevates their designs in a crowded and automated world.



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