The page introduces IBM’s Enterprise Design Thinking framework, which takes a human-centered approach to solving problems at scale within large organizations. It describes design thinking as an ongoing conversation to drive better user outcomes and business value through continual reinvention.
The framework is guided by principles of understanding user goals through direct observation and immersion. It emphasizes reflecting as a team to generate ideas, and prototyping solutions to give form to concepts.
Key aspects are aligning teams around meaningful goals for users, gaining regular feedback through “playbacks,” and involving users directly to ensure solutions truly meet real-world needs.
Overall, the framework aims to apply design thinking methodology across large enterprises to efficiently address problems and envision future opportunities through a collaborative, user-focused process of observing, reflecting and making.
