Designers and developers of AI systems hold a vast share of the collective influence, and it is imperative to understand the ethical considerations of their work. Artificial intelligence is rapidly growing in capability, impact, and influence, and we must ensure that these systems remain flexible enough to undergo constant maintenance and improvement as ethical challenges are discovered and remediated.
The guide outlines five key ethical focal areas—Accountability, Value Alignment, Explainability, Fairness, and User Data Rights—that provide an intentional framework for establishing an ethical foundation for building and using AI systems. These areas must be constantly evaluated and improved upon to address users’ concerns and mitigate any potential biases or issues.