The Full Competitor Analysis template is a ready-to-use Figma resource designed to support UX professionals and product teams in conducting in-depth competitor evaluations. Created by Alona Bezpalko, the template includes three structured analysis tools: an initial comparison table, a detailed feature matrix, and a SWOT analysis framework. These components allow users to examine competitor offerings from multiple perspectives—including strategic positioning, interaction design, feature sets, user sentiment, and technical performance.
Ideal for early-stage product research or refining an existing experience, the toolkit encourages a methodical breakdown of competitors’ strengths, weaknesses, and user-facing value propositions. By organizing insights into clear categories such as Targeting & Strategy, Features & Functionality, and Technical Implementation, teams can draw actionable conclusions to improve their own product decisions. The layout is visually clear and adaptable, making it easy to use in workshops, stakeholder presentations, or internal audits.
