Writing for GOV.UK provides comprehensive instructions on creating effective web content for government platforms. It emphasizes the importance of understanding how users read online, noting that web reading habits differ significantly from print.
The guidance advises content creators to focus on user needs by being specific, informative, and concise, ensuring that only essential information is published to help users complete their tasks. It also highlights the necessity of using short sentences, sub-headed sections, and simple vocabulary to facilitate quick comprehension. Additionally, the guidance underscores that even when addressing specialist audiences, plain English is preferred, as research indicates that higher literacy individuals favor clear and straightforward language.
