Huei-Hsin Wang’s article for the Nielsen Norman Group offers practical advice for designing homepages that captivate users and communicate a brand’s purpose effectively. Wang outlines five key principles: ensuring the homepage is accessible, clearly communicating the organization’s mission, showcasing engaging content, encouraging user actions, and keeping the design clean and simple. These guidelines come together to create a seamless experience that guides users effortlessly toward meaningful interactions.
Wang emphasizes how a thoughtfully designed homepage establishes trust and sets the tone for the entire website. By focusing on simplicity and clarity, designers can create homepages that not only grab attention but also encourage deeper engagement.
