Harshani Gajanayake examines how emotional design interacts with the brain to shape user experiences. She discusses how elements like color, symmetry, and balance engage the limbic system, which processes emotions and memories.
Gajanayake also examines how cognitive biases affect perception and decision-making, highlighting the importance of emotion in user experience. It discusses how colors like red and orange can create a sense of urgency, while blues and greens are often associated with relaxation. The article also discusses how the brain’s preference for symmetry and familiar patterns can make interfaces feel more intuitive. These insights provide a deeper understanding of how design influences engagement and interaction.
