Getting more clients is a constant challenge for any creative professional. Chris Do has grown tired of answering the same questions over and over again, so they’ve decided to lay out a comprehensive plan of action. This is no quick fix or get-rich-quick scheme – it’s a long list of essential tasks that must be completed before seeking outside help.
The core message is that people hire those they know, like, and trust. So, the focus here is on building that familiarity, credibility, and rapport through various channels. It starts with the basics – having a professional website that communicates your offering and showcases your best work. From there, it’s about optimizing your online presence, particularly on LinkedIn, to position yourself as an expert in your field.
While it may seem daunting, Chris Do states there are no easy answers or quick fixes when building a sustainable client base. Creative professionals can lay the groundwork for long-term success by systematically tackling these fundamentals. It’s about putting in the work upfront to become the kind of provider clients will eagerly seek.
