An 8-hour video course and live UX training workshop led by Vitaly Friedman. It’s designed to equip designers, researchers, and product teams with practical skills to measure the effectiveness of their UX work through meaningful metrics and KPIs. The course breaks down complex topics like success criteria, behavioral analytics, North Star metrics, and survey techniques into digestible, actionable guidance.
The curriculum includes a structured walkthrough of real-world examples, covering user journeys, onboarding funnels, engagement drop-offs, and long-term retention strategies. Participants will learn how to establish baseline metrics, define goals with stakeholders, and analyze both quantitative and qualitative data to prove the impact of design work. Offered by the team behind Smashing Magazine, the course is aimed at UX professionals who want to move beyond intuition and advocate for design through measurable results.
