Jürgen Zimmermann explains how to create a structured approach to UX writing. He suggests starting with a well-established style guide, such as those from the Associated Press or Google, to ensure consistency. He emphasizes adapting these guidelines to match the brand’s voice and tone rather than following them rigidly. He recommends maintaining a glossary of key terms to improve clarity, helping teams stay aligned in their writing.
Zimmermann also discusses the value of building a collection of reusable copy components that can be integrated into the design system for consistency. He suggests making these components easily accessible so writers and designers can use them efficiently. Additionally, he highlights the importance of a content strategy template to address different scenarios, ensuring that UX copy remains clear, adaptable, and aligned with the overall product experience.
