A helpful list of over 20 illustrated examples and principles for achieving simplicity in design to create products and experiences that are easy for users to understand and use. It argues that simplicity is subjective but generally means removing difficulties for users to achieve their goals. Some of the main tips it provides include focusing products on a clear core value, removing unnecessary elements, translating data into meaningful formats, supporting quick decisions, limiting choices to avoid overload, and organizing content in a clear hierarchy.

Other suggestions involve breaking large tasks into smaller steps, being transparent about processes, letting the system do calculations, using progressive disclosure to reduce complexity, relying on established patterns, designing streamlined first experiences, and considering ergonomics. Inline editing, smart defaults, autosuggestions, and error prevention are also presented as ways to simplify interactions.