Jacob Filipp’s article explains the process of conducting a Top Tasks analysis on the LexisNexis website to identify user priorities. The method, developed by Gerry McGovern, involves presenting users with a list of possible tasks and asking them to select the most important ones. The goal is to capture instinctive user preferences and gain insight into how people interact with the site.
At LexisNexis Canada, this approach was used to understand which tasks mattered most to users and how the site could be improved to better support them. The article details the planning, execution, and analysis of the survey, outlining how the results informed the website’s redesign process.
