Icon is a platform that uses AI to help users organize their video content and create advertisements. It automatically analyzes video libraries, identifying key elements in each scene and categorizing them into reusable clips. These clips can then be arranged and edited to fit different advertising needs.
The platform includes AdGPT, a tool that generates ad scripts and pairs them with relevant clips. Users can refine these ads with AdCut, Icon’s editing tool, to adjust the final output. The system is designed to streamline the ad creation process by offering structured tools for organizing, scripting, and editing video content.