Designing an effective and consistent animation system for your brand is crucial, but many teams struggle with this challenge. This comprehensive guide provides a roadmap for creating a robust set of motion guidelines to ensure your animations align with your brand’s personality and enhance the user experience across your product.
The author emphasizes the importance of understanding how animation can convey your brand’s identity and improve usability. She outlines a two-pronged approach: First, she defines high-level motion principles that establish the “why” behind your animation choices. These principles serve as a north star, helping teams evaluate potential animations against your brand’s values and design intentions.
