Lauren Pope’s article, “Information Patterns and Narrative Structures in Content,” dives into the art of organizing content to make it more engaging and easy to understand. She breaks it down into two main approaches: information patterns, which work best for educational or straightforward content, and narrative structures, perfect for stories or persuasive pieces. Using examples like the inverted pyramid, hierarchical setups, and step-by-step sequences, she shows how these methods can shape content to suit different goals. The idea is simple: the right structure helps readers get the message faster and stay connected.
To make things even clearer, Lauren includes a handy matrix that matches each structure with specific content objectives. This makes it easier for writers and designers to figure out what works best for their needs. Whether you’re creating content that informs or inspires, her tips help you craft something that’s not just clear but also meaningful. It’s a must-read for anyone who wants their content to truly click with an audience.
