An independent blog curated by British designer Richard Baird. Since its founding, BP&O has become a respected platform in the design community, known for its in-depth and thoughtful reviews of brand identity, packaging, editorial design, and more. Rather than just showcasing visuals, the site emphasizes analysis—examining the strategic, aesthetic, and conceptual elements that drive strong design work. It aims to create a critical dialogue around graphic design practice, especially in the context of commercial branding.
BP&O is updated frequently with new case studies from studios and designers across the world, and also offers themed collections, long-form opinion pieces, and historical insights. For those who want to go deeper, BP&O Plus is a paid membership that unlocks extended articles, resources, and curated reading lists. The site is widely used by branding professionals, design educators, students, and anyone interested in the craft and thinking behind design. It functions both as a resource and an archive of contemporary design trends and practices.
