Yellow measuring tape illustrating design metrics article.

Nick Babich’s article highlights how product teams can use metrics to evaluate design success and align with business goals. He categorizes these into two types: Outcome Metrics, which measure user and business impact through indicators like task success and customer retention, and Organizational Metrics, which assess design research influence, such as research-informed decisions and stakeholder satisfaction.

Babich emphasizes that integrating these metrics into workflows enhances decision-making, aligns design and business strategies, and drives continuous improvement.