The Pharos design system, developed by JSTOR, provides a comprehensive guide on voice and tone to ensure consistent and effective communication across its platforms. The guidance emphasizes the importance of maintaining a knowledgeable yet approachable voice, aiming to engage users without overwhelming them. It suggests using clear and concise language, avoiding jargon, and being mindful of the audience’s needs and context.
Pharos – JSTOR’s Design System – Voice and tone
JSTOR’s Pharos design system outlines voice and tone guidelines that prioritize clarity, approachability, and respect, aiming to create a supportive and inclusive user experience.
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