Shopify’s Polaris Content Guidelines provide a structured approach to writing and designing content that aligns with Shopify’s standards. The guidelines cover core principles such as clarity, accessibility, and consistency to help create a seamless experience for users. They include sections on grammar, error messaging, naming conventions, alternative text, and inclusive language, ensuring that communication remains clear and user-friendly.
The fundamentals emphasize keeping content concise and direct, using a conversational tone that resonates with a broad audience. Grammar recommendations focus on sentence case capitalization and contractions to maintain an approachable style. Error messaging guidelines outline best practices for crafting helpful and solution-oriented messages. Naming conventions prioritize clarity, while accessibility and inclusivity sections highlight ways to make content more usable for diverse audiences. These guidelines serve as a resource for ensuring that Shopify’s content remains effective and consistent across different platforms.
