UX Planet: Redesigning Swiggy’s Referral Screens is a product design case study that examines the process of improving referral screens for the Swiggy app. The article walks through design decisions aimed at enhancing user engagement and simplifying the referral experience, covering aspects like user journey mapping, screen flow, and visual hierarchy.
This case study is useful for UX designers, product managers, and digital strategists interested in real-world examples of refining app interfaces. By detailing each stage of the redesign, the study provides insights into practical design methods, decision-making processes, and strategies to address user pain points in referral workflows.
