Vedran Erakovic and Metaklinika studio created Serbia Sans font for use in Serbia’s national tourism branding. It’s a modern sans serif font with an emphasis on geometry, a hallmark of grotesque fonts.

Despite its clean, neutral forms, the designers wanted it to feel warm and pleasant. They added subtle humanist touches to avoid a cold, detached feel. As a result, the font has a distinctive yet approachable personality that sets it apart from similar styles.

The characters have moderate proportions and generous inner spaces. Care was taken with details like subtle cuts and stroke endings. This creates visual harmony at both the individual letter and overall text level, resulting in high quality presentation across different mediums.

The font supports Latin, Cyrillic, and several other European languages. It can be freely downloaded and used for both personal and commercial purposes. Just don’t incorporate it into logos or identities.