According to Ed Orozco, strategic UX research is crucial for startups to understand their users and build successful products. However, many startups neglect this, thinking they need complex tools and processes. Orozco argues that this is not the case—a simple system of regular user conversations, note-taking, and sharing insights can be highly effective.
Orozco emphasizes that strategic UX research is about understanding your users, not using the latest tools. By investing in regular user conversations and sharing insights across the organization, startups can ensure they are building a product that truly meets their customers’ needs.
