In his article “The Power of Perplexity in Research,” James Soldinger discusses how the AI tool Perplexity can enhance the initial stages of research across various fields, including UX design, entrepreneurship, and product management. He emphasizes that Perplexity assists researchers in overcoming the challenges of starting a project by quickly providing preliminary information, thereby establishing a foundational understanding of the subject matter.
Soldinger highlights Perplexity’s role in the discovery phase of research, where gathering comprehensive context is crucial. He notes that the tool offers a broad yet focused overview of relevant data, aiding in the identification of user behaviors, market trends, and competitor activities. This capability is particularly beneficial for product managers and UX researchers aiming to align their strategies with current market conditions and user needs.
