Himanshu Raikwar has done an exceptional job of breaking down the key features, benefits, and implementation steps of this powerful analytics tool.

Raikwar starts by highlighting the importance of GA4 in the ever-evolving world of web analytics. He emphasizes how this latest iteration of Google Analytics can provide valuable insights into user behavior, engagement, and website conversion rates – crucial information for UX designers and business owners alike.

Overall, this guide is a comprehensive and invaluable resource for UX designers and business owners who want to harness the full potential of Google Analytics 4. Raikwar’s direct and honest approach, coupled with his deep understanding of the subject matter, makes this a must-read for anyone looking to stay ahead of the curve in the dynamic world of web analytics and user experience design.