Top 10 Mistakes When Creating User Journey Maps is a must-read for any designer or UX professional. UX Planet has done an excellent job of highlighting the common pitfalls that can derail the user journey mapping process and providing actionable tips to help you avoid these mistakes.

Without a clear goal in mind, the entire exercise can become a futile exercise in guesswork.

One of the key insights shared in the article is the need to consider the emotional journey of your users, not just their actions. By understanding the emotional highs and lows that users experience throughout their interactions with your product or service, you can identify opportunities to enhance the overall experience and address pain points.