The first chapter of “Top Tasks: A How-To Guide” by Gerry McGovern introduces the foundational idea behind the Top Tasks methodology—a research-based approach to identifying and prioritizing what matters most to users. The method helps organizations shift focus away from internal assumptions and toward delivering better digital experiences based on the real needs of users. The chapter highlights the central premise: most users come to websites or digital services to complete a small number of high-priority tasks, and identifying these “top tasks” is critical to improving usability and satisfaction.
McGovern explains the contrast between “top tasks” and “tiny tasks,” urging organizations to reduce digital clutter and structure content and navigation around the most important user goals. He also touches on the limitations of traditional approaches like personas or stakeholder-led design and emphasizes the value of quantitative surveys and evidence-based prioritization. The writing is direct, practical, and grounded in years of consulting experience across large, content-heavy organizations.
