Nikki Anderson-Stanier, in her article on User Research Academy, explains how to effectively demonstrate the value of UX research within an organization. She acknowledges that while UX research is essential, its value often isn’t immediately apparent to stakeholders. To address this challenge, Nikki introduces simple formulas that transform research findings into measurable metrics. These metrics make it easier to align UX insights with business goals, fostering a clearer understanding of their impact.
By leveraging these formulas, UX professionals can present their work in a way that resonates with decision-makers and supports organizational success. Nikki’s approach empowers researchers to highlight the tangible benefits of their efforts, ensuring that UX research is recognized as a critical element in driving meaningful outcomes. This article serves as a practical guide for showcasing the strategic importance of UX research effectively.
