User Research Is Storytelling – A List Apart

Gerry Duffy eloquently explains how the three-act structure commonly found in movies can be applied to the user research process, making it more engaging and impactful for stakeholders.

Throughout the article, Duffy skillfully draws parallels between user research and the art of storytelling, highlighting the power of this approach in engaging stakeholders, fostering empathy, and, ultimately, shaping more user-centric products.