Userfocus – 60 ways to understand user needs that aren’t focus groups or surveys

Userfocus is a leading user experience consultancy that helps clients understand user needs through research and design. It offers various services, such as usability testing, design workshops, and training courses. It outlines 60 alternative methods for understanding users beyond typical surveys and focus groups. These techniques include cultural probes, interviews, site visits, card sorting, and usability testing.

A variety of field research, remote, and analytics-based techniques are presented. The goal is to gain insights into users’ tasks, behaviors, contexts, and experiences in order to create more effective digital products and services. Userfocus provides the training and expertise to help clients adopt these best practices.