Using Imagery in Visual Design

This article by Rachel Krause of the Nielsen Norman Group discusses best practices for using imagery effectively in visual design. Krause recommends choosing images that match in characteristics, prioritizing information-carrying photos over decorative ones, balancing file size with quality, and providing alternative text for accessibility. Some tips include picking consistent styles for illustrations and icons, and balancing visuals with text for an aesthetic experience. The piece offers guidance on infographics and data visualizations to focus on information over decoration. In summary, Krause provides actionable strategies for leveraging imagery to engage audiences and convey concepts through visual storytelling.