Using voice principles and a tone map to write consistently

Paavan delves into the nuanced world of UX writing, exploring the principles and techniques that can elevate the user experience through the power of words.

Paavan eloquently explains that UX writing is a discipline that encompasses all the text within a user interface, closely intertwined with content design and content strategy. The goal of UX writing, as Paavan highlights, is to support the real people navigating a given user journey, ensuring that the written elements seamlessly guide and enhance their experience.