As the digital landscape evolves, product designers face an ever-increasing challenge to create seamless and efficient experiences. The traditional linear design process has led to a more iterative and interconnected approach, where designers must constantly navigate a web of user needs, business objectives, and technological constraints.

Enter the UX Chunking framework, a comprehensive methodology that aims to simplify this complex process. Inspired by the principles of cognitive psychology, the UX Chunking model breaks down the product design workflow into three distinct yet interdependent “chunks”: Strategy, Scope, and Surface.

By embracing these principles, designers can foster a collaborative and innovative environment that empowers them to tackle even the most complex design challenges.