Written by renowned UX experts Sarah Gibbons and Anna Kaley, this comprehensive study guide delves into the intricate world of UX strategy. Packed with a wealth of practical insights and industry-leading advice, it is a must-read for anyone looking to elevate their organization’s user experience to new heights.
At the heart of this guide lies the three primary components that form the foundation of a successful UX strategy: vision, goals, and a well-crafted plan. The authors meticulously explore each of these elements, providing readers with a clear roadmap for defining their aspirational user experience, setting measurable objectives, and charting a strategic course to achieve their desired outcomes.
