Ux Planet emphasizes that a product’s voice, which reflects the brand’s personality and values, must remain consistent across all touchpoints. However, the tone can vary depending on the context and user’s needs, ranging from instructional for error messages to celebratory for successful task completion.

The article provides a comprehensive framework for establishing the right voice and tone. It suggests conducting thorough user research to understand their language, perceptions, and expectations, then defining the product’s personality traits and the ones it should avoid. This ensures that the brand’s voice resonates with the target audience and creates a cohesive user experience.

Furthermore, the piece outlines practical guidelines for effective UX writing, such as using simple language, active voice, and concise messaging. It also highlights the importance of reading the copy aloud to ensure it sounds natural and aligned with the desired tone.