People discussing product's communication tone on smartphone.

Workshop Guide: Define the Tone of Voice of Your Product, written by Maaike Coppens, guides product teams and designers who want to establish a consistent tone of voice for their products. It focuses on helping teams create a communication style that matches their brand identity and connects with their audience. The guide includes step-by-step activities like brainstorming, persona creation, and tone mapping, which teams can use to define and refine their product’s tone of voice. It also provides examples and templates to make the process easier to apply in real-world situations.

The article highlights the role of tone of voice in creating a unified user experience and offers practical steps to ensure consistency across all parts of a product. By encouraging collaboration and iterative work, it helps teams align their communication with their brand’s goals and user expectations.

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